https://media.opendigital.info/videos/watch/70573203-160e-4cfc-b016-389440ecc070 John Laban is an open-technology strategist and sustainability advocate who applies a three-pillar model—social, environmental and economic equity—to digital ecosystems. He champions the transformation of passive consumers into informed “prosumers” by demystifying lifecycle carbon impacts and fostering systems-thinking education for planetary-scale solutions. John Laban outlines his varied career—from gardener to globetrotting motorcyclist—and his commitment to making technology serve human and ecological needs. He defines sustainability as a three-legged model encompassing social, environmental and economic dimensions, underpinned by global equity, and criticises the IT sector’s frequent neglect of the social pillar. Laban advocates transforming passive consumers into “prosumers” through education and transparent environmental information—such as comparing the embodied-carbon footprints of different devices—to drive demand for low-impact technologies and informed policy. He insists that addressing climate urgency requires broadening awareness beyond energy usage to the full lifecycle of products, and calls for an educational shift towards systems thinking and polymathy so individuals can grasp and act upon the interconnected challenges at planetary scale. Wed, 15 Apr 2026 18:13:24 GMT https://validator.w3.org/feed/docs/rss2.html PeerTube - https://media.opendigital.info https://media.opendigital.info/lazy-static/avatars/1c76e474-a93d-4a23-aec7-b854de60eea7.png https://media.opendigital.info/videos/watch/70573203-160e-4cfc-b016-389440ecc070 All rights reserved, unless otherwise specified in the terms specified at https://media.opendigital.info/about and potential licenses granted by each content's rightholder.