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        <title>JP Morris - Hannah Joynson - Odoo Case study</title>
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        <description>JP Morris is an agricultural packaging business that implemented Odoo CE over 18 months, moving from Excel-based manual processes to an integrated system covering accounts, stock, warehouse picking, and quality control. Hannah Johnson, Managing Director, describes a phased approach - starting simple and building confidence before expanding - that has transformed both operational efficiency and business understanding. The conversation covers the challenges of timescales, the value of compliance automation, and the ambition to reach fully paperless, online-integrated operations. "After doing our research we definitely thought that Odoo would be the perfect choice for us - one system at the centre of all data that you can just run from." "Given its open source nature, given you can customise everything, most of our QC checks are done via the system - the next part of the process cannot be started until those quality checks have been completed." "It's made me stop and look at the business as a whole - it forces you to really get into the finer detail of every single process and ask: why are we doing that?" "Don't run before you can walk. Have that restraint, sit back, take your time - get the basics right first."</description>
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